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Online Marketing Services |
When you've made the investment in your web site, it's important you have a strategy to make sure potential customers can find you out there on the web. Search engines and directories provide over 85% of traffic to most websites, and without an effective Search Engine Optimisation strategy this traffic is going to your competitors.
For people who don't know your web address, you will need to consistently market your site through the major search engines, directories and related sites. Using 'Keywords' your Website can be positioned prominently in the search engines. This will ensure your Website can be found by millions of Internet users worldwide. |
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Search Engines & Directories |
$400 - Our Online Marketing Services provides:
- Keyword optimisation of 5 pages
- Submission to approximately 15 major 'free' search engines on launch
- Quarterly submissions of 6 pages after launch and at the three, six and
nine month mark.
Emphasis is placed on:-
- Effective use of headlines
- Use of short, topic specific pages
- Keyword phrase weighting of:
- Titles
- Description Meta and Keyword Meta tags
- Alt and H1 tags
- Keyword weighting of URLs
- Keyword repetition (as allowed by search engines)
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Australian
US and International
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Mailing lists - Newsletters, Reminders, Hints and Tips etc |
Cost: $11 (inc GST) per month per 1000 email addresses
Mailing Lists are suitable for businesses who would like their customers to subscribe to a business mailing list so that they can;
- Remind former visitors with brief information about new articles, products, and features on their Web site. (Examples: C|Net, Ziff-Davis, TechWeb, etc.)
- Inform with a regular newsletter containing helpful content along with information about one's business. Often such newsletters are also archived on a Web site, creating an increasingly valuable information resource. (Examples: Web Marketing Today, Web Digest for Marketers)
- Enhance a reputation through occasional articles of interest. A weekly or monthly publishing cycle is not crucial.
- Nurture potential customers during the gestation period until they are ready to purchase or sign a contract.
- Support existing customers with on-going information.
- Solicit paid subscriptions for newsletters with proprietary information not readily available elsewhere.
- Earn revenue from paid sponsors of the newsletter.
Getting Started
- Ask us to set-up your mailing list.
- Brainstorm with staff and colleagues concerning how you can offer a value-added newsletter to your customers and potential customers.
- Set up a method by which Web site visitors can subscribe.
- Tell people how to subscribe (and unsubscribe) in every issue.
- Create an archive of past issues on your Web site. It makes your Web site increasingly valuable.
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